This Menu is Fire: Incorporating immersive flame dining that is seriously lit
It’s June, and that means summer vacations, road trips, and roasting s’mores. Any way you slice it, we’re headed outside. Your food can follow suit, and we’re not talking about picnics. Immersive fire dining gives your customers the opportunity to reconnect with the outdoors and each other without leaving your venues. Here’s how open-flame cooking can help you engage your customers, showcase international flavors, and cultivate interest in cultural cuisine:
Fellowship of the Flame - Immersive fire dining takes your typical meal and turns it up to eleven because nothing sparks conversation and camaraderie like gathering around open flames. It's the perfect recipe for enhancing customer engagement and community building. Research confirms that diners who break bread together experience greater levels of life satisfaction¹ and boosted productivity.2 With all five senses ignited—from crackling flames to irresistible aromas—this dining experience will satisfy customers’ appetite for delicious eats and unique dining experiences.
Got the World on a Grill - Elevate your customers’ dining experience with immersive fire cuisine, a passport to international flavors without the jetlag. From the robust flavors of Argentinian Asado to the succulence of South African Braai (rhymes with “fry”), open-flame cooking showcases global cultures and fosters cultural appreciation. Moreover, research has shown that diverse cultural cooking experiences increase mindfulness and overall psychological well-being. ³
Around the World in 80 Flames – Implementing a fire dining experience may be easier than you think, no renovations necessary. Consider pop-up fire pit events, like Fired Up Fridays, to introduce international grilling. If outdoor events are a non-starter, consider offering indoor open-flame cooking demonstrations or a build-your-own kebab grilling station to bring an outdoor vibe. Ready to add some sizzle to the menu? Try rotating different dishes that showcase global open-flame dining – like Japanese Robata and North African Méchoui – to peak customers’ curiosity and their appetites. Before lighting things up, be sure to double-check state and local fire safety guidelines to keep your customers’ dining experience deliciously drama-free.
Feeling fired up about introducing immersive fire dining to your locations? Just click the button below to connect with our team.
1. Dunbar R. I. M. (2017). Breaking Bread: the Functions of Social Eating. Adaptive human behavior and physiology, 3(3), 198–211. https://doi.org/10.1007/s40750-017-0061-4
2. Kelley, S. (2015, November 19). Groups That Eat Together Perform Better Together. Cornell Chronicle.
3. T.H. Chan School of Public Health. (2025, May 1). Mindful Eating. The Nutrition Source.
